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Army National Guard Units

TITLE 32 PUBLIC AFFAIRS SPECIALIST (MI RRB)

Lansing, Michigan

Posted Sep 17, 2026Source checked Oct 6, 2026
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About this role

THIS IS AN ARMY NATIONAL GUARD TITLE 32 EXCEPTED SERVICE POSITION. This National Guard position is for a TITLE 32 PUBLIC AFFAIRS SPECIALIST (MI RRB), Position Description Number NGD2400000 and is part of the MI Recruiting Retention Command, Michigan Army National Guard. MICHIGAN ARMY NATIONAL GUARD MEMBERSHIP IS REQUIRED. If you are not sure you are eligible for military membership, please contact a Michigan Army National Guard recruiter prior to applying for this position.

Duties ***THIS IS A TITLE 32 NATIONAL GUARD POSITION THAT REQUIRES MILITARY MEMBERSHIP*** Works for the local Army National Guard Recruiting (ARNG) and Retention Battalion (RRB) in the Marketing and Advertising section. Serves as the Social Media Content Specialist responsible for developing modern and engaging content to support the battalion's engagement strategy for reaching its internal and external audiences as part of the recruiting and retention mission for the ARNG. This position will assist the Marketing and Advertising NCOIC with planning social media strategies and content to communicate the ARNG Recruiting and Retention Command's communication focus areas, priorities and missions at the battalion level. This position will engage with audiences on the battalion's social media platforms, provide content to support Recruiting and Retention Company level social media pages, and will also establish and maintain working relationships with social media counterparts at the Recruiting and Retention headquarters. Applies modern, industry techniques to create engaging social media content to tell the Army's story and communicate Army recruiting priorities on the recruiting battalion's official social media platforms. Plans and creates multimedia content using graphic design, photo manipulation and video editing software and techniques. Provides or coordinates for social media coverage of major communication events and efforts using the battalion's official social media platforms, including but not limited to, Future Soldier events, educator tours, awards for recruiters, and other key recruiting functions. Provides updates to brigade and USAREC headquarters regarding upcoming social media activity to coordinate amplifying coverage at higher levels. Researches new and innovative tools, programs, systems, software, services and social media industry trends to maintain the battalion's currency and relevance with social media efforts and strategies. Assists Advertising and Public Affairs Chief with preparing social media training and educational materials to provide guidance and training to company and center-level personnel supporting social media efforts. The above duty description doesn't contain all details of the official position description.

Qualifications Qualifications are based on breadth/level of experience. In addition to describing duties performed, applicants must provide the dates of each period of employment (from MM/YYYY to MM/YYYY) and the number of hours worked per week. As qualification determinations cannot be made when resumes do not include the required information, failure to provide this information may result in disqualification. Applicants are encouraged to use the USAJOBS Resume Builder to develop their federal resume. For additional information see: What to include in your resume. NOTE: All job seekers will be required to limit their resumes to 2 pages in length when applying for job opportunity announcements (JOAs) MILITARY GRADE: E1-O2 Selectee(s) must be within the military grade(s) listed in this job announcement prior to the effective date of placement into the technician position to ensure to avoid grade inversion, as determined by the Human Resources Office (HRO). Technicians will not be militarily senior to their full-time supervisor or wage leader (Grade Inversion). Enlisted members currently at a higher grade than allowed by the position (see Military Grade Requirement above) may apply; however, they must administratively reduce prior to appointment and provide confirmation of the reduction to HRO. GENERAL EXPERIENCE: Experience, education or training in administrative, professional, investigative and/or technical work. Experience evaluating information and/or using analytical skills to disseminate effective communication. Experience in compiling reports, letters, memoranda, etc., and required person-to-person contacts to convey information. Experience using computers and automation systems. SPECIALIZED EXPERIENCE: 24 months experience, education, or training involving knowledge of writing, communication principles, methods and techniques that relate to the public affairs of an agency. Experience in applying and adapting knowledge of strictly controlled situations of an agency. Experience writing articles on routine events of non-controversial subjects. Experience responding timely and appropriately to requests for information concerning agency programs and services. Experience participating in meetings with specialized groups to listen to and understand feedback on agency programs that are of particular interest to public. QUALITY OF EXPERIENCE: Length of time is not of itself qualifying. Candidates' experience should be evaluated on the basis of duties performed rather than strictly on the rank of the individual; however, established compatibility criteria/assignments must be followed. The applicant's record of experience, training, and education must show possession of the knowledge, skills, and abilities needed to fully perform the duties of the position to be filled.

Education You must meet the following Education requirement to qualify for education in lieu of specialized experience for this position: master's or equivalent graduate degree or 2 full years of progressively higher level graduate education leading to such a degree or LL.B. or J.D., if related You must provide transcripts or other documentation to support your Educational claims. To receive credit for Education, you must provide documentation of proof that you meet the Education requirements for this position.

Required documents To apply for this position, you must submit a complete Application Package which includes: 1. Your resume showing: Contact Information-your name and the best way to contact you (DO NOT INCLUDE PII OR PHOTOGRAPH) For each relevant work experience, you MUST include: Job Title and Employer (including series and grade for any Federal positions) Start and end dates with month/year (e.g., 05/2019 - 08/2022) The number of hours you worked per week Ensure work experience descriptions are aligned with the job announcement and address all required qualifications. Brief descriptions should demonstrate your ability to perform the tasks at the required level as stated in the job announcement. When relevant or required for the position, include your possession of education/ certification/license and provide any required documentation such as transcripts, and/or details (type and date) of certifications and/or licenses. If your resume does not contain this information, your application may be marked as incomplete, and you may not receive consideration for this position. For additional information see: What to include in your resume. 2. Other supporting documents: Standard Form 50(SF-50), Licenses, Certificates, DD-214 SF-50: If you are currently an onboard MING Federal Technician/Employee, then you MUST submit your most recent SF-50 at time of your application submission. If you are currently or have previously been employed by another Federal Agency or previously worked for our agency, please submit a copy of the last Notification of Personnel Action (SF-50).This is NOT a requirement for those that have never been employed by a Federal Agency or those currently employed by our agency. 3. Transcripts: Only a requirement if education is required OR you substitute education for specialized experience. Unofficial copies may be submitted for application purposes. To receive education credit transcripts MUST be submitted at time of application submission. 4. Current Military Branch Career Data Brief: Air- Career Data Brief: can be obtained through vMPF using the following steps: Navigate to https://vmpf.us.af.mil/vMPFNet40/Hub.aspx > Login > Career Data Brief (CDB) > View CDB > Print to Microsoft PDF > Save as a PDF. Army- Soldier Talent Profile: can be obtained through IPPS-A using the following steps: Navigate to https://ipps-a.army.mil Login > PKI Login > (login with CAC) > OK > My Soldier Talent Profile > Print. From here, you save the document as a PDF. If you are not currently serving in a Military compacity (any Branch or Service), please provide a letter of intent to join the Michigan Army National Guard. PLEASE NOTE: It is the applicant's responsibility to verify that information entered and/or uploaded, (i.e., resumes, supporting documents, official transcripts (copies) if needed, licenses, SF 50 etc.) is received, accurate, and submitted by the closing date. You may verify your documents have been processed with your application package successfully prior to the announcement closing. Uploaded documents may take up to one hour to clear the virus scan. Human Resources WILL NOT modify, change or add anything to your application packet after the closing date. Incomplete packets will not be considered for the position.

How to apply To apply for this position, you must complete the online application/Occupational Questionnaire and submit the documentation specified in the Required Documents section below. To view the Occupational Questionnaire, click the following link: https://apply.usastaffing.gov/ViewQuestionnaire/13067743 A complete application package must be submitted by 11:59 PM (EST) on the closing date of the announcement to receive consideration. To begin, click Apply to access the online application. You will need to be logged into your USAJOBS account to apply. If you do not have a USAJOBS account, you will need to create one before beginning the application. Follow the prompts to select your resume and/or other supporting documents to be included with your application package. You will have the opportunity to upload additional documents to include in your application before it is submitted. Your uploaded documents may take several hours to clear the virus scan process. After acknowledging you have reviewed your application package, complete the Include Personal Information section as you deem appropriate and click to continue with the application process. You will be taken to the online application which you must complete in order to apply for the position. Complete the online application, verify the required documentation is included with your application package, and submit the application. To verify the status of your application, log into your USAJOBS account (https://my.usajobs.gov/Account/Login), all of your applications will appear on the Welcome screen. The Application Status will appear along with the date your application was last updated. For information on what each Application Status means, visit: https://www.usajobs.gov/Help/how-to/application/status/.

Additional information SELECTIVE SERVICE: If you are a male applicant who was born after 12/31/1959 and are required to register under the Military Selective Service Act, the Defense Authorization Act of 1986 requires that you be registered or you are not eligible for appointment in this agency (https://www.sss.gov/RegVer/wfRegistration.aspx). MILITARY MEMBERS WITH BONUSES:Upon acceptance of a military technician position military members who are currently receiving a military Reenlistment/Extension Bonus (REB) or GI Bill-SR Kicker may lose incentive eligibility and may be subject to termination or suspension of incentive (includes indefinite and temporary technicians on assignment for more than 180 days in any continuous 12-month period). Are advised to meet with education specialist to review contract. NOTE: If the individual selected is currently on a Title 10 or Title 32 tour no action can be taken until he/she is released from tour.

Source: USAJOBS. View the original listing