Sr. Marcom Representative – Field Marketing Execution Manager

About this role

Overview

Keysight is at the forefront of technology innovation, delivering breakthroughs and trusted insights in electronic design, simulation, prototyping, test, manufacturing, and optimization. Our ~16,800 employees create world-class solutions in communications, 5G, automotive, energy, quantum, aerospace, defense, and semiconductor markets for customers in over 100 countries. Learn more about what we do.

Our award-winning culture embraces a bold vision of where technology can take us and a passion for tackling challenging problems with industry-first solutions. We believe that when people feel a sense of belonging, they can be more creative, innovative, and thrive at all points in their careers.

Responsibilities

Marketing Program Execution 

• Execute integrated marketing programs, including events, webinars, digital campaigns, and partner activities. 

• Localize and deploy global campaigns for the Japan market. 

• Ensure flawless delivery, operational excellence, and alignment with corporate standards.  

Event & Customer Engagement 

• Manage end-to-end execution of customer events, technical seminars, industry conferences, and virtual programs. 

• Coordinate agencies, vendors, speakers, logistics, and attendee communications to deliver exceptional customer experiences.  

Lead Management & Demand Generation 

• Own marketing lead operations, including lead routing, quality monitoring, SLA tracking, and sales follow-up support. 

• Partner with Sales to improve lead conversion, pipeline progression, and marketing contribution to revenue.  

Marketing Operations & Performance 

• Support campaign deployment through CRM and marketing automation platforms. 

• Track key performance metrics including engagement, MQLs, conversion rates, and pipeline contribution. 

• Maintain data quality, reporting accuracy, and compliance with global marketing processes.  

Qualifications

Required 

• Bachelor's degree in Marketing, Business, Communications, Engineering, or a related field. 

• 5+ years of experience in field marketing, marketing communications, demand generation, or marketing operations. 

• Proven experience executing customer events and integrated marketing campaigns. 

• Strong project management and stakeholder coordination skills. 

• Experience with CRM and marketing automation platforms. 

• Business-level Japanese and professional English communication skills. 

Preferred 

• Experience in B2B technology, engineering software, semiconductor, EDA, simulation, or related industries. 

• Familiarity with Salesforce, HubSpot, webinar platforms, and demand generation processes. 

• Experience working in a regional or global matrix organization.  

Careers Privacy Statement***Keysight is an Equal Opportunity Employer.***