Marketing Initiative Manager

About this role

Overview

Keysight is a mission-critical design enablement partner for organizations solving the world’s most complex engineering challenges. With deep engineering expertise and leading design, emulation, and test solutions, our ~16,800 employees help customers in over 100 countries accelerate innovation across communications, automotive, energy, quantum, aerospace and defense, semiconductor, and artificial intelligence markets. Learn more about what we do.

At Keysight, people come together to explore new ideas, challenge what's possible, and advance the technologies defining the future. Here, you'll find opportunities to do your best work, take your career further, and thrive in an award-winning culture. Learn more about our benefits.

Responsibilities

• Lead field marketing and outbound demand generation initiatives for the Digital Photonics and Network Test & Security portfolio in Japan. Collaborate closely with Portfolio Marketing, Sales, Channel Partners, Technical Experts, and the Lead Development Representative (LDR) team to drive customer acquisition, pipeline generation, and revenue growth.
• Analyze customer segments, market opportunities, and competitive landscapes, and translate these insights into integrated go-to-market (GTM) and outbound marketing campaigns. Plan and execute marketing initiatives that increase market awareness, generate qualified leads, and accelerate business growth.
• Define target personas within strategically selected customer segments and develop marketing programs tailored to each stage of the customer buying journey. Execute demand generation programs that increase customer engagement, marketing-qualified leads (MQLs), pipeline growth, and revenue.
• Drive business growth across Japan, with a particular focus on expanding business within small- and mid-sized accounts through scalable marketing programs, channel marketing, regional initiatives, and partner collaboration.
• Assess customer buying stages and deliver the right information at the right time to nurture prospects and accelerate their progression through the sales funnel. Collaborate with the telecall nurturing team to align campaigns, messaging, and target audiences, maximizing lead nurturing effectiveness and conversion rates.
• Integrate digital and in-person marketing, events, webinars, channel marketing, content marketing, and account-based marketing (ABM) initiatives to deliver a seamless customer journey, improve marketing effectiveness, and maximize order growth.

Qualifications

• Location: Japan
• Language: Japanese (Native-level), English (Business-level)

• Bachelor’s degree or higher in a science or engineering field

• Minimum of 3 years of professional experience in marketing

• Hands-on experience with marketing, CRM, and business analytics tools (e.g., Eloqua, Salesforce, DOMO)

• PC Skills: Microsoft Excel, PowerPoint, Word
• Bonus
• Management Experience
• B-to-B Sales (especially internal sales) Experience
• Data Analytics Skill
• Electronics Test and Measurement knowledge

Careers Privacy Statement***Keysight is an Equal Opportunity Employer.***