Sr. Director, Marketing

About this role

The Sr Director, Marketing is a strategic and operational leader responsible for driving demand generation, executing major marketing campaigns, and overseeing the marketing technology and revenue operations infrastructure. Combining growth-focused initiatives with rigorous operational execution, this role ensures that go-to-market (GTM) campaigns and marketing operations align with company-wide revenue goals. Leading a remote team, the Sr Director manages critical vendor relationships, oversees departmental budgets, and maintains strict brand governance across all external marketing deliverables.

KEY RESPONSIBILITIES

DEMAND GENERATION & CAMPAIGN EXECUTION

• Translate overarching marketing strategies into actionable, cohesive demand generation campaigns that drive pipeline growth.
• Lead business development and account-based marketing (ABM) initiatives to support customer acquisition and revenue goals.
• Manage the execution of major organizational go-to-market (GTM) rollouts, ensuring alignment with sales objectives.

MARKETING OPERATIONS & REVENUE ANALYTICS

• Oversee revenue operations, establishing processes and metrics to track marketing performance and ROI across the customer lifecycle.
• Manage and optimize the marketing technology stack, including platforms for outreach, intent data, and content analytics (e.g., Outreach, Demandbase, SEMRush, PathFactory).
• Lead vendor evaluations, negotiate contracts, and manage software renewals to ensure system efficiency.

BRAND GOVERNANCE & PRODUCT COMMUNICATIONS

• Implement the governance model for client-facing product communications and marketing materials.
• Review and approve external-facing content to ensure factual correctness, clarity, and strict alignment with Ansira brand standards.

BUDGET, PROCUREMENT & TEAM MANAGEMENT

• Lead, mentor, and develop a remote team of marketing and operations professionals.
• Own and manage the marketing operations budget, tracking Budget vs. Actuals (BVA) and overseeing the procurement process (e.g., generating POs, approving invoices).
• Drive operational follow-through by assigning clear task ownership, implementing targeted follow-ups, and managing project timelines.

REQUIREMENTS

• Extensive leadership experience in B2B Marketing, Demand Generation, and Revenue Operations.
• Proven track record of executing high-stakes marketing campaigns.
• Deep expertise in marketing technology stacks (e.g., Outreach, Demandbase, SEMrush) and software vendor management.
• Strong financial acumen with experience managing departmental budgets and procurement processes.
• Exceptional project management, analytical, and strategic thinking capabilities.
• Commitment to producing clear, jargon-free, and brand-compliant messaging.